Cita APA

Kelley, L. D., & Jugenheimer, D. W. (2004). Advertising media planning: A brand management approach. Prentice-Hall of India.

Chicago Edition Citation

Kelley, Larry D., i Donald W. Jugenheimer. Advertising Media Planning: A Brand Management Approach. New Delhi: Prentice-Hall of India, 2004.

Cita MLA

Kelley, Larry D., i Donald W. Jugenheimer. Advertising Media Planning: A Brand Management Approach. Prentice-Hall of India, 2004.