APA Edition Citation

Kelley, L. D., & Jugenheimer, D. W. (2004). Advertising media planning: A brand management approach. Prentice-Hall of India.

Chicago Edition Citation

Kelley, Larry D., and Donald W. Jugenheimer. Advertising Media Planning: A Brand Management Approach. New Delhi: Prentice-Hall of India, 2004.

MLA Edition Citation

Kelley, Larry D., and Donald W. Jugenheimer. Advertising Media Planning: A Brand Management Approach. Prentice-Hall of India, 2004.