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Advertising media planning : a brand management approach /

Bibliographic Details
Main Author: Kelley, Larry D.
Other Authors: Jugenheimer, Donald W.
Format: Printed Book
Language:English
Published: New Delhi : Prentice-Hall of India, 2004.
Subjects:

University of Calicut

Holdings details from University of Calicut
Call Number: 659.111 KEL/A
Copy Live Status Unavailable