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Bibliographic Details
Main Author:	Czinkota, Michael R
Other Authors:	Ronkainen, Ikka A.
Format:	Printed Book
Language:	English
Published:	New Delhi : The Dryden Press, 2007.
Edition:	8th ed.

University of Calicut

Holdings details from University of Calicut
Call Number:	658.848 CZI/I
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