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Advertising and promotion : an integrated marketing communications perspective /

Bibliographic Details
Main Author: Belch, George E.
Other Authors: Belch, Michael A., Purani, Keyoor
Format: Printed Book
Language:English
Published: New Delhi : MGH, 2013.
Edition:9th ed.

University of Calicut

Holdings details from University of Calicut
Call Number: 659.10 BEL/A
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