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|a 658.8
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|a Mehta, Subhash C.
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|a Marketing :
|b environment, concepts and cases /
|c Subhash C. Mehta
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| 260 |
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|b Tata McGraw Hill,
|c 1980.
|a New Delhi :
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| 300 |
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|a xv, 560 p.
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|c BK
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