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|a 658.8
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| 100 |
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|a Ramaswamy, V. S.
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| 245 |
|
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|a Marketing management planning, implementation & control :
|b global perspective, Indian context /
|c V. S. Ramaswamy and S. Namakumari
|
| 250 |
|
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|a 3rd ed.
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| 260 |
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|b Macmillan India,
|c 2002.
|a Delhi :
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| 300 |
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|a xxxv, 748 p.
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| 700 |
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|a Namakumari, S.
|
| 942 |
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