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Marketing management : planning, implementation & control, the Indian context /
| Main Author: | |
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| Other Authors: | |
| Format: | Printed Book |
| Language: | English |
| Published: |
Delhi :
Macmillan India,
1995.
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| Edition: | 2nd ed. |
| Physical Description: | xx, 622 p. |
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| ISBN: | 0333924398 |