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Marketing /
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Printed Book |
| Language: | English |
| Published: |
Boston :
McGraw Hill,
1997.
|
| Edition: | 11th ed. (International ed.) |
| Physical Description: | xv, 650 p. |
|---|---|
| ISBN: | 9780071147354 |