載入...
Media management : a casebook approach /
| 其他作者: | |
|---|---|
| 格式: | Printed Book |
| 語言: | English |
| 出版: |
New York :
Routledge,
2016
|
| 版: | 5th ed. |
| 叢編: | Routledge communication series
|
| 主題: |
書本目錄:
- Introduction: Preparing for and using the case method
- Leadership
- Motivation
- Workforce
- Entrepreneurship
- Planning and project management
- Innovation
- Market analysis
- Marketing and research
- Law, regulations, and ethics
- Extended case study 1: Changing leaders and directions in Dallas/Fort Worth
- Extended case study 2: Solving crises at South Asian Entertainment.