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Media management : a casebook approach /
| Tác giả khác: | |
|---|---|
| Định dạng: | Printed Book |
| Ngôn ngữ: | English |
| Được phát hành: |
New York :
Routledge,
2016
|
| Phiên bản: | 5th ed. |
| Loạt: | Routledge communication series
|
| Những chủ đề: |
Mục lục:
- Introduction: Preparing for and using the case method
- Leadership
- Motivation
- Workforce
- Entrepreneurship
- Planning and project management
- Innovation
- Market analysis
- Marketing and research
- Law, regulations, and ethics
- Extended case study 1: Changing leaders and directions in Dallas/Fort Worth
- Extended case study 2: Solving crises at South Asian Entertainment.