Media management : a casebook approach /

other_versions_link
Bibliografische gegevens
Andere auteurs: Hollifield, C. Ann
Formaat: Printed Book
Taal:English
Gepubliceerd in: New York : Routledge, 2016
Editie:5th ed.
Reeks:Routledge communication series
Onderwerpen:
Mass media > Management > Case studies.
Inhoudsopgave:
  • Introduction: Preparing for and using the case method
  • Leadership
  • Motivation
  • Workforce
  • Entrepreneurship
  • Planning and project management
  • Innovation
  • Market analysis
  • Marketing and research
  • Law, regulations, and ethics
  • Extended case study 1: Changing leaders and directions in Dallas/Fort Worth
  • Extended case study 2: Solving crises at South Asian Entertainment.

Gelijkaardige items