Media management : a casebook approach /

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Dettagli Bibliografici
Altri autori: Hollifield, C. Ann
Natura: Printed Book
Lingua:English
Pubblicazione: New York : Routledge, 2016
Edizione:5th ed.
Serie:Routledge communication series
Soggetti:
Mass media > Management > Case studies.
Sommario:
  • Introduction: Preparing for and using the case method
  • Leadership
  • Motivation
  • Workforce
  • Entrepreneurship
  • Planning and project management
  • Innovation
  • Market analysis
  • Marketing and research
  • Law, regulations, and ethics
  • Extended case study 1: Changing leaders and directions in Dallas/Fort Worth
  • Extended case study 2: Solving crises at South Asian Entertainment.

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