Φορτώνει......
Media management : a casebook approach /
| Άλλοι συγγραφείς: | |
|---|---|
| Μορφή: | Printed Book |
| Γλώσσα: | English |
| Έκδοση: |
New York :
Routledge,
2016
|
| Έκδοση: | 5th ed. |
| Σειρά: | Routledge communication series
|
| Θέματα: |
Πίνακας περιεχομένων:
- Introduction: Preparing for and using the case method
- Leadership
- Motivation
- Workforce
- Entrepreneurship
- Planning and project management
- Innovation
- Market analysis
- Marketing and research
- Law, regulations, and ethics
- Extended case study 1: Changing leaders and directions in Dallas/Fort Worth
- Extended case study 2: Solving crises at South Asian Entertainment.