Copywriter's handbook : a practical guide for advertising and promotion of specialized and scholarly books and journals /

Xehetasun bibliografikoak
Egile nagusia: Bodian, Nat G.
Formatua: Printed Book
Hizkuntza:English
Argitaratua: Philadelphia : ISI Press, c1984.
Gaiak:
Scholarly publishing > Handbooks, manuals, etc.
Books > Marketing > Handbooks, manuals, etc.
Advertising copy > Handbooks, manuals, etc.
Scholarly periodicals > Marketing > Handbooks, manuals, etc.
Periodicals > Marketing > Handbooks, manuals, etc.
Publishers and publishing > Handbooks, manuals, etc.

University of Calicut

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