Copywriter's handbook : a practical guide for advertising and promotion of specialized and scholarly books and journals /

Bibliographic Details
Main Author: Bodian, Nat G.
Format: Printed Book
Language:English
Published: Philadelphia : ISI Press, c1984.
Subjects:
Scholarly publishing > Handbooks, manuals, etc.
Books > Marketing > Handbooks, manuals, etc.
Advertising copy > Handbooks, manuals, etc.
Scholarly periodicals > Marketing > Handbooks, manuals, etc.
Periodicals > Marketing > Handbooks, manuals, etc.
Publishers and publishing > Handbooks, manuals, etc.

University of Calicut

Holdings details from University of Calicut
Call Number: 659.19686
Copy Live Status Unavailable

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