Using qualitative research in advertising : strategies, techniques, and applications /

Bibliografske podrobnosti
Drugi avtorji: Morrison, Margaret A.
Format: Printed Book
Jezik:English
Izdano: Thousand Oaks, Calif. : SAGE, c2012.
Izdaja:2nd ed.
Teme:
Advertising > Research.
Marketing research > Methodology.
Qualitative research.
Online dostop:View Text Content

Internet

View Text Content

University of Calicut

Podrobnosti zaloge University of Calicut
Signatura: 302.23072 MOR/U
659.1072 MOR/U
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