Using qualitative research in advertising : strategies, techniques, and applications /

Bibliographic Details
Other Authors: Morrison, Margaret A.
Format: Printed Book
Language:English
Published: Thousand Oaks, Calif. : SAGE, c2012.
Edition:2nd ed.
Subjects:
Advertising > Research.
Marketing research > Methodology.
Qualitative research.
Online Access:View Text Content

Internet

View Text Content

University of Calicut

Holdings details from University of Calicut
Call Number: 302.23072 MOR/U
659.1072 MOR/U
Copy Live Status Unavailable
Copy Live Status Unavailable

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