Using qualitative research in advertising : strategies, techniques, and applications /

Sonraí Bibleagrafaíochta
Údair Eile: Morrison, Margaret A.
Formáid: Printed Book
Teanga:English
Foilsithe: Thousand Oaks, Calif. : SAGE, c2012.
Eagrán:2nd ed.
Ábhair:
Advertising > Research.
Marketing research > Methodology.
Qualitative research.
Rochtain Ar Líne:View Text Content

Idirlíon

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University of Calicut

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