APA Edition Citation

Morrison, M. A. (2012). Using qualitative research in advertising: Strategies, techniques, and applications (2nd ed.). SAGE.

Chicago Edition Citation

Morrison, Margaret A. Using Qualitative Research in Advertising: Strategies, Techniques, and Applications. 2nd ed. Thousand Oaks, Calif.: SAGE, 2012.

MLA Edition Citation

Morrison, Margaret A. Using Qualitative Research in Advertising: Strategies, Techniques, and Applications. 2nd ed. SAGE, 2012.

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