Global marketing and advertising : understanding cultural paradoxes /

Bibliographic Details
Main Author: Mooij, Marieke K. de
Format: Printed Book
Published: Los Angeles : SAGE, c2010.
Edition:3rd ed.
Subjects:
Target marketing
Advertising
Consumer behavior

University of Calicut

Holdings details from University of Calicut
Call Number: 658.802 MOO/G
Copy Live Status Unavailable

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