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|a 9780070144965
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|a 659.1
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| 100 |
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|a Belch, George E.
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| 245 |
|
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|a Advertising and promotion :
|b an integrated marketing communications perspective /
|c by George E Belch , Michael A Beich and Keyoor Purani
|
| 250 |
|
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|a 7th ed.
|
| 260 |
|
|
|a New delhi :
|b Tata McGraw Hill,
|c 2007.
|
| 300 |
|
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|a xxxiii, 1075 p.
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