Advertising and promotion : an integrated marketing communications perspective /

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Bibliographic Details
Main Author: Belch, George E.
Format: Printed Book
Language:English
Published: New delhi : Tata McGraw Hill, 2007.
Edition:7th ed.

University of Calicut

Holdings details from University of Calicut
Call Number: 659.1 BEI/A
659.10 BEL/A
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