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Advertising and promotion : an integrated marketing communications perspective /
| Main Author: | |
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| Format: | Printed Book |
| Language: | English |
| Published: |
New delhi :
Tata McGraw Hill,
2007.
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| Edition: | 7th ed. |
| Physical Description: | xxxiii, 1075 p. |
|---|---|
| ISBN: | 9780070144965 |