Belch, G. E. (2007). Advertising and promotion: An integrated marketing communications perspective (7th ed.). Tata McGraw Hill.
Chicago Edition CitationBelch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. 7th ed. New delhi: Tata McGraw Hill, 2007.
MLA Edition CitationBelch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. 7th ed. Tata McGraw Hill, 2007.
Warning: These citations may not always be 100% accurate.