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Mass communication in India
| Prif Awdur: | |
|---|---|
| Fformat: | Printed Book |
| Iaith: | English |
| Cyhoeddwyd: |
Mumbai:
Jaico,
2011. 1981. 2015
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| Pynciau: | |
| Mynediad Ar-lein: | VIEW TEXT CONTENT View About the author |
Tabl Cynhwysion:
- 1. Introduction to communication theory 2. Mass media 3. Radio 4. Television 5. Cinema 6. Advertising 7. Public relations 8. Book publishing 9. Folk and traditional media 10. Group media 11. Psychology and sociology of media audiences 12. Uses and effects