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Mass communication in India

Библиографические подробности
Главный автор: Keval J Kumar
Формат: Printed Book
Язык:English
Опубликовано: Mumbai: Jaico, 2011. 1981. 2015
Предметы:
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Оглавление:
  • 1. Introduction to communication theory 2. Mass media 3. Radio 4. Television 5. Cinema 6. Advertising 7. Public relations 8. Book publishing 9. Folk and traditional media 10. Group media 11. Psychology and sociology of media audiences 12. Uses and effects