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Mass communication in India

Bibliographic Details
Main Author: Keval J Kumar
Format: Printed Book
Language:English
Published: Mumbai: Jaico, 2011. 1981. 2015
Subjects:
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Table of Contents:
  • 1. Introduction to communication theory 2. Mass media 3. Radio 4. Television 5. Cinema 6. Advertising 7. Public relations 8. Book publishing 9. Folk and traditional media 10. Group media 11. Psychology and sociology of media audiences 12. Uses and effects