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Power performance : multimedia storytelling for journalism and public relations /
"With television news anchors becoming daily celebrity guests in our homes and traditional news media turning increasingly to multimedia enhancements, there is a growing need for journalists and public relations practitioners to develop essential presentation skills. This is the first book avai...
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| 格式: | Printed Book |
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Chichester, West Sussex ; Malden, MA :
Wiley-Blackwell,
2011.
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| 在线阅读: | Cover image |
书本目录:
- Foreword / by Lester Holt
- Introduction
- The Role of the Storyteller
- Reporting Stories Across Media
- Writing the Story for Print and the Web
- Video Storytelling on the Air and on the Web
- Presenting the Story On-Camera, On-Air, and On-line
- Practicing Public Relations in a Multimedia World
- Ethical Journalism in Multicultural Media
- Putting Your Skills to Work.