Power performance : multimedia storytelling for journalism and public relations /

"With television news anchors becoming daily celebrity guests in our homes and traditional news media turning increasingly to multimedia enhancements, there is a growing need for journalists and public relations practitioners to develop essential presentation skills. This is the first book avai...

תיאור מלא

מידע ביבליוגרפי
מחבר ראשי: Silvia, Tony
מחברים אחרים: Anzur, Terry
פורמט: Printed Book
יצא לאור: Chichester, West Sussex ; Malden, MA : Wiley-Blackwell, 2011.
נושאים:
Mass media
Broadcast journalism.
Reporters and reporting.
Public relations
גישה מקוונת:Cover image
תוכן הענינים:
  • Foreword / by Lester Holt
  • Introduction
  • The Role of the Storyteller
  • Reporting Stories Across Media
  • Writing the Story for Print and the Web
  • Video Storytelling on the Air and on the Web
  • Presenting the Story On-Camera, On-Air, and On-line
  • Practicing Public Relations in a Multimedia World
  • Ethical Journalism in Multicultural Media
  • Putting Your Skills to Work.

פריטים דומים