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Audience analysis /
In Audience Analysis, author Denis McQuail provides a coherent and succinct account of the concept "media audience" in terms of its history and its place in present-day media theory and research. He describes and explains the main types of audience, alternative theories about the audience,...
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| Format: | Printed Book |
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Thousand Oaks, Calif. :
Sage Publications,
c1997.
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Table of Contents:
- 1. A Concept With a History
- 2. The Audience in Communication Theory and Research
- 3. Typologies of Audience
- 4. Questions of Media Reach
- 5. Principles of Audience Formation and Continuity
- 6. Audience Practices: Social Uses of the Media
- 7. Communicator-Audience Relations
- 8. The Audience in Flux
- 9. The Future of the Audience Concept.