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Audience analysis /
In Audience Analysis, author Denis McQuail provides a coherent and succinct account of the concept "media audience" in terms of its history and its place in present-day media theory and research. He describes and explains the main types of audience, alternative theories about the audience,...
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| Format: | Printed Book |
| Published: |
Thousand Oaks, Calif. :
Sage Publications,
c1997.
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| Subjects: |
University of Calicut
| Call Number: |
302.23 MCQ/A |
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| Copy | Live Status Unavailable |