Influence of brand equity on the purchase intention towards domestic and foreign brands of cosmetics /

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Bibliographic Details
Main Author: Smisha, K
Format: Ph.D Thesis
Language:English
Published: 2017
Subjects:
Brand Management
Cosmetics
Purchase intention

University of Calicut

Holdings details from University of Calicut
Call Number: 658.827 SMI/I
Copy Live Status Unavailable

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