Celebrity endorsement and consumer buying behaviour in Kerala : an empirical analysis /

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Opis bibliograficzny
1. autor: Abdussalam, P K
Format: Ph.D Thesis
Język:English
Wydane: 2017
Hasła przedmiotowe:
Consumer behaviour
Celebrity endorsement
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Celebrity Endorsement and Consumer Buying Behaviour in Kerala An Empirical Analysis
Dokumenty pełnotekstowe
Electronic Thesis
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