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A study on the relationship marketing orientation of commercial banks in Kerala /

Bibliographic Details
Main Author: Ramya Krishnan, M
Format: Ph.D Thesis
Language:English
Published: 2015.
Subjects:
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100 |a Ramya Krishnan, M 
245 |a A study on the relationship marketing orientation of commercial banks in Kerala /  |c Ramya Krishnan, M 
260 |c 2015. 
300 |a 345p.  |c 29cm. 
502 |a Thesis (Ph. D.)--Department of Cmmerce and Management ,University of Calicut2015. 
504 |a Includes bibliographical references 
650 |a Cmmercial banks  
650 |a Kerala 
796 |c Dr.  |e Thesis advisor.  |a Joseph, M A 
942 |c TH 
999 |c 112677  |d 112677 
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