Brand management : Principles and Practices /

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Brand Management: Principles and Practices is a comprehensive textbook designed for post graduate management programmes students specializing in marketing. It explores core concepts of branding and illustrates them through numerous examples, exhibits, figures, images, case studies, and videos. Divid...

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Bibliographic Details
Main Author: Dutta, Kirti
Format: Printed Book
Language:English
Published: New Delhi: OUP, 2012.
Subjects:
Brand name products.
Branding (Marketing)
Product management.
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Brand management : principles and practices /
by Dutta, Kirti
Published 2012
Printed Book
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