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Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /
| Main Author: | |
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| Other Authors: | , |
| Format: | Printed Book |
| Language: | English |
| Published: |
New Jersey:
John Wiley & Sons, INC
2009.
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| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xv, 352p. ; 24 cm. |
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| ISBN: | 9781118604342 |