APA Edition Citation

Lovelock, C., Wirtz, J., & Chatterjee, J. (2011). Services marketing: People,technology,strategy (7th ed.). Pearson.

Chicago Edition Citation

Lovelock, Christopher, Jochen Wirtz, and Jayanta Chatterjee. Services Marketing: People,technology,strategy. 7th ed. Delhi: Pearson, 2011.

MLA Edition Citation

Lovelock, Christopher, et al. Services Marketing: People,technology,strategy. 7th ed. Pearson, 2011.