Services marketing : people,technology,strategy /

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Bibliographic Details
Main Author: Lovelock, Christopher
Other Authors: Wirtz, Jochen, Chatterjee, Jayanta
Format: Printed Book
Language:English
Published: Delhi : Pearson, 2011.
Edition:7th ed.
Subjects:
Professions > Marketing
Service industries > Marketing
Marketing > Management
Customer services > Marketing

University of Calicut

Holdings details from University of Calicut
Call Number: 658.8 LOV/S
658.809 LOV/S
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