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Marketing management A south Asian perspective
| Autore principale: | |
|---|---|
| Natura: | Printed Book |
| Lingua: | English |
| Pubblicazione: |
Delhi
Pearson
2013
|
| Edizione: | 14th |
| Soggetti: |
Sommario:
- Understanding marketing management---assessing market opportunities and customer value---choosing value---designing value---delivering value---communicating value---sustaining growth and value