Učitavanje...

Marketing management A south Asian perspective

Bibliografski detalji
Glavni autor: Kotler,Philip
Format: Printed Book
Jezik:English
Izdano: Delhi Pearson 2013
Izdanje:14th
Teme:
Sadržaj:
  • Understanding marketing management---assessing market opportunities and customer value---choosing value---designing value---delivering value---communicating value---sustaining growth and value