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Marketing management A south Asian perspective
| 1. Verfasser: | |
|---|---|
| Format: | Printed Book |
| Sprache: | English |
| Veröffentlicht: |
Delhi
Pearson
2013
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| Ausgabe: | 14th |
| Schlagworte: |
Inhaltsangabe:
- Understanding marketing management---assessing market opportunities and customer value---choosing value---designing value---delivering value---communicating value---sustaining growth and value