Advertising and Promotion: an integrated marketing communications perspectives/

Bibliographic Details
Main Authors: George E Belch, Michael A Belch, Keyoor Purani
Format: Printed Book
Published: Newdelhi: McGraw Hill, 2015.
Edition:9th
Subjects:
Advertising
Marketing Communication
Management

Sree Sankaracharya University

Holdings details from Sree Sankaracharya University
Call Number: 659.1 GEO/A
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