The media handbook : a complete guide to advertising media selection, planning, research, and buying /

Bibliographic Details
Main Author: Katz, Helen
Format: Printed Book
Language:English
Published: New York : Routledge, 2014.
Edition:5th ed.
Subjects:
Advertising media planning.
Mass media and business.
Marketing channels.

Malayalam University

Holdings details from Malayalam University
Call Number: 302.23 KAT
Copy Live Status Unavailable

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