Media metrics : an introduction to quantitative research in mass communication /

Bibliographic Details
Main Author: Dayal, Manoj
Format: Printed Book
Language:English
Published: London : Sage Publications,
Edition:1st ed.
Subjects:
Measures of central tendency in media research
Measures of asymmetry in mass communication
Chi-square test in media research
multivariate analysis techniques

Malayalam University

Holdings details from Malayalam University
Call Number: 302.230727 DAY
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