Media metrics : an introduction to quantitative research in mass communication /

Bibliographic Details
Main Author: Dayal, Manoj
Format: Printed Book
Language:English
Published: London : Sage Publications,
Edition:1st ed.
Subjects:
Measures of central tendency in media research
Measures of asymmetry in mass communication
Chi-square test in media research
multivariate analysis techniques
Description
Physical Description:458p.
ISBN:9789386062161

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