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Advertising and promotion : an integrated marketing communications perspective /
| Autor Principal: | |
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| Outros autores: | , |
| Formato: | Printed Book |
| Idioma: | English |
| Publicado: |
New Delhi :
McGraw Hill
2015.
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| Edición: | 9th ed. |
| Subjects: |
| Descrición Física: | 1016p. |
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| ISBN: | 9781259026850 |