TOURISM STRATEGIES FOR THE UPLIFT OF HOUSEHOLDS IN KERALA WITH SPECIAL REFERENCE TO THEKKADY

A tourism strategy for the uplift of households in Kerala is the main scope of this study. This aims to ascertain the opinion of the respondents about the job satisfaction, economics and infrastructure development of locality through tourism. The study covers socio-cultural , economic and negative i...

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Bibliographic Details
Main Author: JOHN V. DANIEL AND BABY M.D
Format: Printed Book
Published: SAJMMR: South Asian Journal of Marketing & Management Research 2012
Online Access:http://10.26.1.76/ks/006282.pdf
Description
Summary:A tourism strategy for the uplift of households in Kerala is the main scope of this study. This aims to ascertain the opinion of the respondents about the job satisfaction, economics and infrastructure development of locality through tourism. The study covers socio-cultural , economic and negative impacts of tourism in Thekkady, a renowned Wild life sanctuary in Kottayam district, Kerala.
Physical Description:Volume 2, Issue 8 (August, 2012)

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