A STUDY ON CUSTOMER PREFERENCES AT SHOPPING MALLS IN KERALA

The concept of shopping malls has been a success in Kerala. The customers visit a mall for not just shopping, but also for entertainment. The malls need to understand what the customer needs while visiting a mall. This study was aimed at finding the opinions of customers of malls in Kerala. The stud...

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Bibliografiska uppgifter
Huvudupphovsman: BIJU M. K; ; FAISAL U. AND AKARSH S. L
Materialtyp: Printed Book
Publicerad: ZENITH International Journal of Business Economics & Management Research 2013
Ämnen:
LINKERT SCALE
Länkar:http://10.26.1.76/ks/006253.pdf

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