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A STUDY ON CUSTOMER PREFERENCES AT SHOPPING MALLS IN KERALA
The concept of shopping malls has been a success in Kerala. The customers visit a mall for not just shopping, but also for entertainment. The malls need to understand what the customer needs while visiting a mall. This study was aimed at finding the opinions of customers of malls in Kerala. The stud...
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| Format: | Printed Book |
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ZENITH International Journal of Business Economics & Management Research
2013
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| Online Access: | http://10.26.1.76/ks/006253.pdf |