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SERVICE QUALITY IN HOUSEKEEPING: EVIDENCE FROM OVERSEAS GUESTS OF SELECT HOTELS IN COCHIN, KERALA
The quality of housekeeping operations is a crucial factor in the success of hotel business as it has direct impact on the level of customer satisfaction. This study applies the SERVQUAL model of Parasuraman et al (1985) to quantify the level of overseas guest expectation and perception towards hous...
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| Format: | Printed Book |
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Arth Prabhand: A Journal of Economics and Management
2013
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| Online Access: | http://10.26.1.76/ks/006223.pdf |