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SERVEPREF LEAD SERVEQUAL - EMPIRICAL EVIDENCE THROUGH INDIAN RURAL BANKS

Customer satisfaction is critical in the process of serving the customer. The importance of improving service quality in the banking industry is highly considered for achieving objectives of the industry in whole. Service quality considerations are comparatively less among rural banks in the state d...

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Bibliografske podrobnosti
Format: Printed Book
Izdano: SAJMMR: South Asian Journal of Marketing & Management Research 2014
Teme:
Online dostop:http://10.26.1.76/ks/006222.pdf